What you need to know about digital marketing
How are our website and digital marketing promoted on the Internet?
We will have to go to meet users who are looking for what the company and all its competitors offer. In this case, we must know that the user who wants to search for any information, in 50% of the cases or so, will do so through a search engine, which can be Google, Yahoo, MSN or any similar to these. In this way, one more word appears in our vocabulary…. It is the concept of the keyword (keywords). This word could be defined as those that are more likely to be used by potential customers that will serve to find what the company offers on the web.
SEO positioning and SEM positioning
Optimal positioning is achieved if we manage to appear in the top positions of the search engines when the user decides to type the keyword in question. An example of this would be typing any type of word and, in this way, all will appear, both those that have a natural positioning that is called SEO positioning, whose meaning in English is (Search Engine Optimization), and those that Google has decided to pay because they appear, which in this case is called SEM positioning, which means Search Engine Marketing in English.
It’s much easier to double your business by doubling your conversion ratio than your traffic!
According to most of the studies conducted on online marketing, it is important to know that 80% of users will not pass in most cases of the first or second screen. From this study, we could highlight that 57% remains only on the first page while about 23% approximately reaches the second screen. For this reason, it is really important that the page we need to promote in the Top 10 is always found, or to put it another way, that the page that we try to get people to access is on the first screen that appears in the search engine.
A really important factor that we have to take into account in online marketing is that three out of every four searches are usually done through Google and specifically in Europe, there are usually nine out of ten searches. It does not matter that the clients of the company with which we are working are French, Mexican or Chinese, many of them or perhaps the vast majority will search the internet through always written keywords in English.
Another really important factor that we have to take into account at all times in digital marketing is the different popularity of the two main search engines of the network, which in this case are Google and Yahoo, depending always on the countries. In online marketing, if we talk about the case of Spain, we should know that almost all of the users use Google, while in other countries different market share is different.
On the other hand, it is interesting to know that the keywords that customers use in foreign markets are normally different than those used by national customers, a good digital marketing agency, as is well known, digital agency, can help us achieve what We need for our business to prosper.